Competitor Intelligence for Modern Retail
Store-level prices, stock and assortment across 1,000+ retailers, every day.
Data across 1,000+ retailers
Store-level data across grocery, pharmacy, hardlines, apparel, beauty and home, plus the marketplaces and delivery apps that resell the same shelf.
Built for two sides of the shelf
Selling through national retailers and Amazon
- Price, promo and stock for your SKUs and your competitors', by store
- MAP compliance and unauthorized marketplace sellers, with the listing as evidence
- Which retailers carry you, and which carry the competition instead
Competing across 100+ stores and 10k+ SKUs
- Competitor price index per store, KVI-weighted, refreshed daily
- Assortment gaps: what they carry that you don't
- The frenemies too: Instacart, DoorDash and Uber Eats reselling your shelf at their price
Transform your everyday workflows
Everything your team needs to monitor, compare, and outperform the competition.
Competitor prices, promotions and stock by store, not just the national online price. The same SKU is often three prices at three stores; we show you all of them, indexed against your own shelf.
Overview
US beauty · daily · latest run Sep 17, 07:01 · 4,103 listings · 12 storesTarget · Chelsea#3412Target · Streeterville#3207Target · Westwood#2774▲ items where you are higher · ▼ where you are lower · ±5% out of band · OOS out of stock (not in the index) · KVI weighs 3× · click a tile for the items
Items460 priced at all three stores · 327 differ by store
| Item | Chelsea | Streeterville | Westwood | Spread |
|---|---|---|---|---|
Neutrogena Hydro Boost City Shield Water Gel SPF 25 1.7 oz · regular shelf price | $22.49 | $19.99 | $25.49 | ▲ +27% |
Olay Super Cream Face Moisturizer SPF 30 1.7 oz · regular shelf price | $39.49 | $33.49 | $37.99 | ▲ +18% |
La Roche-Posay Anthelios Clear Skin SPF 60 1.7 oz · regular shelf price | $27.49 | $26.99 | $20.99 | ▼ −24% |
e.l.f. Halo Glow Skin Tint SPF 50 1.01 oz · regular shelf price | $14.00 | $18.00 | $14.00 | ▲ +29% |
Their whole assortment, not only the SKUs you already track. Matched like for like on identifiers first, then verified by a model, so a 1.7 oz cream never gets compared to the bundle.
US beauty · daily
Sep 17 · 4,103 listings · 283 matched · 27 in reviewCoverage by branditems found per retailer store
| Brand | Items | Target #3412 | CVS #2231 | Walmart.com | Amazon.com | Sephora | Ulta |
|---|---|---|---|---|---|---|---|
| CeraVe | 6 | 6/6 | 6/6 | 6/6 | 6/6 | — | 5/6 |
| Neutrogena | 5 | 5/5 | 5/5 | 5/5 | 5/5 | — | 4/5 |
| Olay | 4 | 4/4 | 4/4 | 4/4 | 4/4 | — | 2/4 |
| e.l.f. | 4 | 4/4 | 3/4 | 4/4 | 4/4 | — | 4/4 |
| La Roche-Posay | 5 | 3/5 | 4/5 | 2/5 | 5/5 | 5/5 | 5/5 |
| Estée Lauder | 3 | — | — | — | 3/3 | 3/3 | 3/3 |
| Clinique | 3 | — | — | — | 3/3 | 3/3 | 3/3 |
Review queue1 of 27
amazon MARKETPLACE · 3rd-party seller62% · Listing B is a promotional bundle that includes a serum sample alongside the 1.7 oz cream, making it not a like-for-like match with Listing A.
897 match decisions this run · 378 matched · 519 rejected · 27 to a human. Decisions stick for every future run.
Who is selling your products below the minimum advertised price, and which Amazon sellers are authorized. Every violation comes with the listing, the store and the timestamp.
Price compliance
Sep 17 · 158 priced listings · tolerance ±1%Below MSRP / MAP14
| Item · their listing | Retailer · seller | MSRP | Their price | Gap | Stock |
|---|---|---|---|---|---|
Instant camera bundle with 2-pack filmKVI Instant Camera + 20 Shots Bundle | Amazon.com MARKETPLACE · 3rd-party seller | $129.99 | $109.00 | −16% | IN |
Hydrating cleanser, 16 ozKVI Hydrating Facial Cleanser 16 fl oz | Walmart.com | $18.99 | $16.47 | −13% | IN |
Retinol night cream, 1.7 oz Retinol 24 Night Cream 1.7oz | Amazon.com MARKETPLACE · 3rd-party seller | $34.99 | $29.95 | −14% | IN |
Setting spray, 3.4 oz Setting Spray 3.4 fl oz | CVS · Chelsea #2231 | $12.99 | $11.69 | −10% | OUT |
Overview
US beauty · daily · latest run Sep 17, 07:01 · 4,103 listings · 12 storesTarget · Chelsea#3412Target · Streeterville#3207Target · Westwood#2774▲ items where you are higher · ▼ where you are lower · ±5% out of band · OOS out of stock (not in the index) · KVI weighs 3× · click a tile for the items
Items460 priced at all three stores · 327 differ by store
| Item | Chelsea | Streeterville | Westwood | Spread |
|---|---|---|---|---|
Neutrogena Hydro Boost City Shield Water Gel SPF 25 1.7 oz · regular shelf price | $22.49 | $19.99 | $25.49 | ▲ +27% |
Olay Super Cream Face Moisturizer SPF 30 1.7 oz · regular shelf price | $39.49 | $33.49 | $37.99 | ▲ +18% |
La Roche-Posay Anthelios Clear Skin SPF 60 1.7 oz · regular shelf price | $27.49 | $26.99 | $20.99 | ▼ −24% |
e.l.f. Halo Glow Skin Tint SPF 50 1.01 oz · regular shelf price | $14.00 | $18.00 | $14.00 | ▲ +29% |
What a first run looks like
One 42-SKU beauty catalog, 12 US stores, one morning. Nothing modelled, nothing sampled.
of SKUs were priced differently by store
327 of 460 items on the shelf at all three Target stores. A national feed gives you one number; there were three, and Los Angeles, not New York, was the expensive one.
Neutrogena Hydro Boost · $22.49 Chelsea · $19.99 Streeterville · $25.49 Westwood
listings captured from 42 tracked SKUs
Their whole assortment across 12 stores, 283 matched like for like. Prestige brands were absent from the mass retailers and vice versa, which is the coverage story a merchandiser wants.
Target ×3 · CVS ×3 · Walmart · Walgreens · Amazon · Sephora · Ulta · Macy's
of 897 match decisions rejected, each with its reason
“Listing B is a promotional bundle that includes a serum sample alongside the 1.7 oz cream.” 27 uncertain pairs went to a person, and those decisions stick for every future run.
Identifiers first · model verification second · a human only when unsure
100× less AI spend than LLM scraping
Most AI data tools push every page through a language model on every run, and bill you for it every time. Lightfeed learns a site once, then refreshes it daily for almost nothing.
Coverage stops being a budget question
A daily refresh across 100 stores costs about the same as across five. One retailer we work with went from five competitor stores to every store that matters to them, without paying more.
Keeps working when sites change
Retailers redesign their sites, block bots and rate-limit traffic. Lightfeed notices and repairs itself, so your Monday report shows up on Monday.
Can run inside your walls
The daily refresh needs no outside AI at all. For teams that cannot send data out, it runs on your own infrastructure with nothing leaving your network.
What Nielsen and Circana don't show you
Syndicated data tells you what sold, after the fact. Lightfeed shows you what the shopper sees on the shelf today, store by store, across more retailers, for a fraction of the cost.
Everything built-in
A complete toolkit to monitor competitors, surface insights, and act on them.
Real-time Alerts
Get notified the moment competitors change prices, run promotions, launch new products, or violate MAP.
Trend Detection
Spot pricing patterns, assortment shifts, and seasonal movements across categories before they hit your bottom line.
Visual Dashboards
Interactive plots and charts that turn raw retail data into clear, board-ready insights at a glance.
Flexible Data Views
Slice and dice your data with custom filters, groupings, and saved views — tailored to how your team works.
API & Export
Pipe data into your warehouse, BI tools, or internal systems via API, or export to CSV and Excel anytime.
Ask it in Claude or ChatGPT
Every dataset is also an MCP server. Ask in plain English from Claude, ChatGPT or your own agent and get store-level answers back.
Ready to Outsmart the Competition?
Retailers and brands use Lightfeed to stay ahead on pricing, assortment, and market positioning.